Crurated, a pioneering digital fine-wine community, is set to redefine the experience of wine collectors with the launch of its groundbreaking Metaverse. Based in London, Crurated announced this innovative leap forward on February 12, 2024, aiming to enhance the connection between collectors and the rich provenance of their wines. The Crurated Metaverse is not just a digital platform; it’s a spatial experience designed to deepen the immersion into the world of fine wines and spirits.
A Blend of Tradition and Innovation
The name Crurated itself is a nod to the wine world, combining “Cru,” a term denoting superior wine, with “curation,” reflecting a modern approach to the age-old culture of wine collection. This fusion underscores the community’s mission to revisit traditional wine culture through the lens of contemporary technology and digital innovation.
The Virtual Cellar Experience
Slated for launch in spring 2024, the virtual cellar will allow collectors to showcase their prized bottles, expand their knowledge, and take guests on virtual tours of their collections. This initial phase is just the beginning of a journey into a fully immersive wine-collecting experience.
Revolutionizing Wine Collection with Blockchain
Crurated stands out as the first blockchain-based fine-wine community. Each bottle in the Crurated collection is certified with a Non-Fungible Token (NFT), ensuring a transparent journey from vineyard to collector. This technology not only secures the data on the blockchain but also enriches the story of each bottle, making it a unique asset-backed, redeemable NFT. The launch of the metaverse represents a significant step in bringing this data to life in a vibrant, virtual environment.
A Portal to Immersion
The Crurated Metaverse aims to transcend traditional methods of wine collection management, moving beyond spreadsheets to offer a truly immersive experience. Through the use of VR headsets, collectors can access their private wine cellars via a portal on the Crurated website. Furthermore, by the end of 2024, Apple Vision Pro users will be able to enjoy this virtual experience, promising interactions that are both intuitive and magical.
Built on Unreal Engine 5
The decision to construct the Crurated Metaverse on Unreal Engine 5, known for its hyper-realistic 3D capabilities, as demonstrated in Epic Games’ Fortnite, speaks volumes about the community’s commitment to quality and realism. This choice ensures a cross-generational appeal, bridging the gap between traditional collectors and the tech-savvy generation.
Beyond Wine: A Growing Community
The next phase of the metaverse will introduce new features and expand existing ones, further enhancing the enjoyment of fine wines and spirits. Crurated’s vision extends beyond wine, with premium spirits already available to its community. The ethos of Crurated—Connect, Collect, Celebrate—remains at the heart of its expansion, promising a future where innovation continues to enrich the tradition of wine and spirit collection.
The Crurated Metaverse marks a significant milestone in the journey of wine and spirits collection, offering an unparalleled platform for collectors to explore, learn, and connect. As Crurated continues to innovate, it paves the way for a new era of collecting, blending the best of both worlds in an immersive digital experience.
